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Package design is one of the most crucial things for selling bath bombs or any other bath product. Bath bombs and soap may be great products, but they can’t sell themselves. It would help if you had a way to draw attention and create demand for your products. Effective package design based on stellar bath bomb packaging ideas can help you do that.
There are a few essential elements you’ll need to consider when coming up with packaging ideas for bath bomb boxes. Here are some options to help get you started.
Eye-Catching Colors and Graphics
The colors and graphics on your packaging should be eye-catching and appealing to potential customers. Use bright and vibrant colors to create a sense of excitement and fun. You can also use graphics to depict the product’s benefits or how it’s used. For example, if you’re selling a bath bomb that helps relieve stress, you could use an image of someone relaxing in a tub full of bubbles.
Clear and Concise Instructions
Your packaging should also be easy to understand and follow. For instance, ensure the instructions are printed on the packaging if your bath bombs require a detailed 3-step process. You should also include any special precautions or usage guidelines to avoid causing any damage to customers’ skin or hair. Your boxes should also mention your company name and contact details if customers have any questions or concerns about your product.
Useful Product Descriptions
A cleverly-worded product description can go a long way when it comes to helping potential customers make up their minds. For example, suppose you’re selling bath bombs that are made from all-natural ingredients. In that case, this information should be included in the product description. You can also highlight any other unique selling points of your product, such as its scent or ability to color the water.
Quality Packaging Materials
The materials you use for your packaging will also play a role in your products’ success. Make sure you use high-quality materials that will protect your bath bombs from damage during transit. You may also want to consider using biodegradable or recyclable materials so that customers can dispose of them easily.
Packaging That’s Aesthetically Pleasing
Finally, the most important aspect of a good package design is that it looks great on the shelf and catches customers’ eyes as soon as they walk into your store. You can achieve this with stellar designs and graphics or by simply using uniquely-shaped boxes to stand out from other bath bomb products on the market.
Add-Ons And Finishing Coats
By incorporating add-ons and finishing coats in your bath bomb packaging ideas, you can take your product to the next level and make it even more irresistible to potential customers. Some ideas to consider include:
Customizable Labels
Customizable bath bomb labels are a great way to let customers know exactly what they’re getting. They allow you to showcase your branding and design skills. You can use different fonts, colors, and graphics to create a unique and eye-catching look for your labels.
Special Packaging Treats
Another way to distinguish yourself from the competition is by including special packaging treats with your bath bombs. That could consist of scented sachets, small bottles of bubble bath or shampoo, or even small toys that can be used in the bathtub.
Embossing/Debossing
Embossing and debossing are two ways to add a textured look to your boxes without having to print them using uv inks. Embossed boxes have a raised texture that can be felt, while debossed boxes have a recessed texture that creates a shadow effect.
Spot UV
Spot UV is a great way to add extra shine and visual interest to your packaging boxes. It involves printing a layer of UV-sensitive ink over some regions of the box, which then appears as a different color when exposed to ultraviolet light.
Die Cutting
Die-cutting is a technique that can create unique shapes or windows in your packaging. For instance, you could use a die-cut window to show off your bath bombs and entice customers to buy them.
Finishing Coats
Once your boxes are printed, you can add finishing coats to give them an extra layer of protection and make them look even more polished. Popular finishing coats include matte, gloss, varnish, and soft-touch finishing coats.
The matte finishing coat is great for giving your boxes an elegant, classic look. Gloss coating adds a glossy shine to your design and can make it feel more luxurious. Varnish finishing coats give you the most protection against moisture damage. At the same time, soft-touch coatings are ideal if you want to achieve a velvety or brushed metal effect on your packaging.
With the right bath bomb packaging ideas, you can create a product that’s not only irresistible to customers but also brings in more sales for your business.
Examples Of Bath Bomb Packaging Ideas
To get you started on bath bomb packaging ideas, here are a few examples from major retailers:
- LUSH Cosmetics – The bright colors used by LUSH make it stand out from other bath bomb brands, and the simple yet sleek design makes it aesthetically pleasing.
- Burt’s Bees – This company uses a natural and earthy design for its bath bomb packaging, which helps it stand out from other brands that use more vibrant colors.
- The Body Shop – This brand’s packaging is simple but elegant, with a minimalist design that focuses on the product itself.
In Conclusion
To sum it all up, there are several important factors to consider when designing your bath bomb packaging. In addition to opting for high-quality materials, you should also use a sophisticated design that can showcase your products in the best possible light and attract customers’ attention from across the store.
Packaging Bee helps you bring bath bomb packaging ideas to life. Our in-house designers and manufacturers help you print your product with CMYK or PMS while using a wide range of materials. You can also choose from various finishing coats to make your product look even more polished and professional. Contact us today to get started!
