22
By: Monica Harper
One of the most integral elements in the 4’Ps of the Marketing mix is promotions. Do you know what the best way to promote a brand is? It’s the product packaging which has now become one of the important elements of successful businesses. However, some market analysts believe that it should fall under the category of promotions because it helps gain customer’s attention to the products.
While a percentage of market analysts say, packaging serves a much higher purpose then only promotions. Hence, there is an argument that packaging can become the 5th P of the marketing mix in the near future. Nonetheless, I personally feel that packaging has a vital role in the marketing and branding of a business.
Product packaging can enhance customer satisfaction by increasing product visibility and transparency. Moreover, it can set your product apart from its competition, thus gaining sales. However, custom packaging has a pivotal role in attracting customers and driving sales. Now let me give you a brief detail on what roles packaging plays for your business.
4 Important Roles Packaging Play For Your Business
Branding
Product packaging is a symbol that differentiates a product or a brand from its competition. It is an essential way of branding and marketing products and gaining customer reach. It enables potential buyers to recognize your products and identify your company. For example, if you decide to sell your famous salad dressing in retail stores, you would label it by your company’s name so that people can recognize it by your brand.
Unlike the plain white product boxes, custom boxes may carry your restaurant’s name, logo, and color scheme. Using such packaging that has your brand’s information would help your loyal customer base identify your brand. This way they will purchase your items because they trust you.
However, you can use many creative ways to allure your customers via your customized packaging. This means if you are new to the business world and do not have any loyal customer base, you can use custom packaging as a tool to create one. Using custom packaging, you can transform the dull and boring white product boxes to something very exciting and appealing using color schemes and graphics. It would help you to garner the attention of potential customers.
SHARE PRODUCT INFORMATION
Have you ever noticed while doing groceries that most of the buyers are in the habit of looking for nutritional information and other important details of the product when buying it for the first time? If yes, then you must have now realized the importance of custom packaging.
This way, you can design your boxes and use the free space to print important information about the product, such as use directions, expiry or manufacturing dates, and nutritional information. Moreover, you can also use this type of packaging for marketing your business by the alluring designs and appropriate information.
However, if you are planning to launch a product in the market for the first time, it is important to conduct market research. For instance, you are determining what is appealing to the new market, current trends, and the customer’s demands.
PRODUCT PROTECTION
No matter what other services a product package provides but the true and most important function of product packaging is protection. The packaging is the shelter of the product during shipment from the manufacturer to the retail store. In other words, the packaging is the “dress” of the product. It can make or break the impression of a brand.
ENSURE ACCURACY
If you are tired of those mis fitted packaging boxes, then custom packaging is the solution for you. Customization ensures accuracy in terms of product packaging designs. This means you can manage the size and dimensions of your white product boxes according to the size of your products.
CONCLUSION
In conclusion, if you want to have a successful business, invest in the right kind of packaging. The more you become successful in creating high-quality and aesthetically appealing product boxes, the more you will be able to gain sales. Therefore, whether you are new to the business world or already have an established business, do your research to avoid wrong decisions. One pro tip is to make your customer’s demands and requirements your priority.
