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Here we are, back to the famous packaging debate: mailers or packaging boxes. The right packaging does wonders for your business, so it is very important to get it right. For getting it right, we have to settle this debate of whether mailers should be your choice for business or packaging boxes.
Let’s explore the pros of both of these types, and then we’ll leave it on your imagination to choose the best one for you.
Here is the case for boxes:
– They are sturdy since they are made up of strong material.
– They are designed to carry heavy products.
– They have a wide range of sizes, and you can get them in any size that suits your business needs.
– They are ideal for shipment, and to ensure that your product reaches its destination intact and in one peace.
– They are sustainable and can be recycled for as many as eight times.
And, here is what you get from mailers:
– They are inexpensive and are always available at a competitive price.
– They are lightweight, which makes them easy to carry and ship.
– They offer additional built-in padding to ensure the safety of the product.
– They can be quickly shipped, since packing them is as easy as it gets.
So, why mailers?
Since the pros of both mailers and packaging boxes have been listed above, we can conclude that both have their own pros which are irreplaceable, and neither of them can take the place of others. However, in the world of e-commerce, where shipping needs have touched the sky, and businesses are always short on time to ensure the quick delivery of the product, custom mailer boxes could very well dominate packaging boxes. But, why exactly? Because:
Mailers are lightweight
Being light in weight offer a great advantage to cardboard mailer boxes, and other types of mailers. It ensures that packaging is done easily and so is shipping. In this regard, mailers will also help with the rush and bulk delivery of the products.
Also Read: How Essential Designing Suitable Packaging Boxes for Every Product?
It will also make sure that the company is not conceding too much shipping costs, which are generally based on the weight of the packaging. And at last, it will offer a great user experience, as taking heavy packaging boxes are never a pleasant experience for users.
Easy packing and unpacking
Many types of mailers, for example, tuck top mailer boxes, etc., are easy to pack and unpack. It is again helpful when it comes to e-commerce, where there is a high order reception. E-commerce stores are always looking to save time from wherever they can, and mailer packaging is a perfect solution to that.
When businesses can shift their attention away from packaging, they can invest their time and attention in other productive strategies, thus further boosting their revenues.
Mailers reduce the costs
As already mentioned, mailers are an inexpensive option, thus they serve the primary purpose of the business: cutting costs and increasing profits. From big to small mailer boxes, the price tags are very competitive and when you’re ordering a mailer boxes bulk, you will find even cheaper deals.
Going back to the point raised earlier in the article, mailers save money by not only being inexpensive but also due to the fact that they are light in weight, the freights costs are not much.
Storage Space
Mailers could really be space-savers if your warehouse is short of space. On average, both packaging boxes and mailers store flat, and 25 average boxes could take up to 7.5 inches, and you can store almost 75 mailers in that space.
Storage is a genuine problem for many businesses, especially businesses dealing with e-commerce. It is why mailers would take over packaging boxes on any given day when it comes to online stores.
Customization
Custom mailer boxes are a top-notch packaging solution that has the power to alter the fate of businesses. Customization of the mailers is absolutely infinite, and you can have any type of printing on your mailers.
Brands can have their logos and messages printed on mailers, as well as they can put the product description on these boxes. Similarly, e-stores can print further attractive graphics to offer premium unpacking experience for their customers.
Kraft mailer boxes and corrugated mailer boxes can also be hard-customized in a variety of shapes and sizes. Similarly, they can also be custom printed, and nothing does the branding of a brand better than their custom printed mailer boxes.
Brand Reinforcement
Each time a mailer box is opened, it greets its target with a specific logo, message, or the description of the product. While it may seem very unimportant, it could be the most important aspect of the packaging. Brand reinforcement can change the fate of a brand forever, and it may as well eradicate the advertisement expenses of a business for good.
So, once your custom mailer box has greeted well with its receiver, it will leave its impact on the mind of the receiver, and if the impact is positive, you can be sure that the customer will come back to you for his next order. Similarly, a good brand name then will further influence the buying behavior of new customers.
Every business, and specifically, e-commerce stores, have to decide for themselves that when is a box not just a box? When it becomes a strategic asset? What a good packaging solution is, and what exactly they are looking from their packaging? When it comes to e-commerce, mailer boxes certainly seem to be a better choice, considering the advantages that they offer, ranging from being inexpensive to offering quick packaging solutions. However, it all depends upon what a business is looking for from its packaging, and for some e-stores, packaging boxes can still prove better than the mailers.
