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By: Monica Harper
Are you planning to start an online clothing brand? Do you know what can make your brand different from others? Let me tell you; it’s the way you present your products to your customers. Yes! I am pointing towards the packaging of your products that make the whole difference. Product packaging is an outer layer on the product created for its protection.
If you are customizing the product packaging according to your product requirement and personal choices, then you can experiment.
This experiment can be in terms of material selection, box type, and design. A well-designed packaging tells a story. This sensual experience is powerful enough to engage your audience through the alluring presentation. Moreover, it will allow your audience to understand the brand and products more closely.
Therefore, investing in high-quality product packaging is always a great idea. However, if you want to design an impressive product packaging design, you must ask yourself these three questions; what is the product, who is the potential buyer, and how are they buying the product. These questions may sound simpler to you, but finding the right answers is tricky.
Let’s discover in detail;
WHAT IS THE PRODUCT?
Before designing the packaging for your products, you must be clear about the item you are bringing to the market for sale. In other words, it’s extremely important to understand the nature of your product, the subcategories to which it belongs, and much more.
This question proves to be very useful when it comes to determining the best product boxes for your product. Moreover, it’s equally important to identify the logistical musts for your product. For instance, if you have to pack a perfume, you will add a perforation to the boxes to keep the delicate product intact.
Similarly, if you are packing formal wear with intricate detailing of beads on it, then you will wrap the dress in butter paper and then pack it in rigid boxes to provide maximum protection.
WHO IS THE POTENTIAL BUYER?
The second most important aspect of product packaging is to determine the potential buyer of your product. You can classify them in different demographic factors.
For instance, you can classify your potential audience on the basis of gender, age, and socio-economic factor. You can also analyze deeply to select even better product boxes. For example, if your potential buyers are environmentally conscious and prefer eco-friendly, then you will go for green packaging materials.
Similarly, if you are designing apparel for teenage girls, you would add bold colors to attract them, whereas if you are designing these dresses for adult women, then you can choose classier and matte looking best product boxes.
In short, the answers to all these questions would lead you towards designing a product packaging that will appeal to its target audience or potential buyers.
HOW ARE THEY BUYING THE PRODUCT?
The final and the most important step in designing product packaging are to determine how the audience is buying your products. Try to ask yourself these questions; are they buying these products in a supermarket or a small boutique or Online.
It will help you devise the best packaging strategy for your products. You have to design the packaging differently whether the product is sold online and shipped. This way, you will be able to design more reliable packaging.
Moreover, this approach will make you stand out from the competition, thus building a strong impression on your customers.
CONCLUSION
In conclusion, if you want to design the best product boxes for your apparel brand and make it earn a special place in the market, you must focus on all the points I highlighted in this blog. Once you find the most appropriate answers to these questions, then it will become even easier for you to have a special impact on your audience via your product packaging.
The more your products look presentable, the more you will be able to attract customers and drive sales. In short, a little consideration of small details can take your business to the heights of success and fame.
