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By: Monica Harper
Many product development procedures take hours for competition. However, for the packaging of those products, spending extensive time is sometimes considered a wastage. This can be a very dangerous course of plan/action for the firms and companies. Product packaging, even if not as important as the products are, it is not far behind. To get the best consumer response towards your products, do offer considerable time for the product packaging. Custom product packaging box is quite a norm for the current markets. However, it still can be a very complex process.
Critical Elements of Product Packaging
For every product packaging, there are some necessary elements. Ignoring those elements can result in direly for the companies ordering or using those boxes. For any product packaging to be effective, following these elements becomes vital. Some might also name these elements as the 3 Ps of product packaging, which is as follows.
- Protection
- Perceived Value
Protection
Product protection is the most important of these elements, especially from the product’s perspective. A product packaging box that cannot keep the product safe has no use. Companies using such product boxes usually end up with more loss than profit. Once the product gets damaged, it is not possible to sell the product in the same market. Even when the product manages to make sold in broken condition, it can damage the brand’s reputation.
Therefore, companies must always go after the product packaging, which is sturdy and strong enough for product protection. The product goes through tough conditions before reaching consumers. The protection remains the need for the products throughout the supply chain. The product packaging must be convenient and safe to handle. It also must be able to keep the products safe during shipment.
The print is one of the most prominent features of the custom product packaging box. Every retail packaging has a print on it. Some brands use images, and some use text, while some prefer both. What goes on in the product packaging boxes is the choice of the brands. The print has great value in promoting the brand and motivating sales. This is why larger brands spend more on printing than smaller brands. Better-looking packaging makes the products more desirable for the customers.
Choosing an engaging print is one thing. Avoiding making mistakes is even more important. Sometimes, the product packaging has to have some text to inform the consumers. Such mistakes usually cost companies and brands a little too much. Making mistakes in print marking can result in physical or otherwise damage to the customers. Such incidents are most damaging for larger brands as they have more fan following.
Perceived Value
Consumers usually get to interact with the packaging instead of the products before they purchase them. The perceived value of the product packaging describes the product quality of the products. This means that, when a product is elegantly packaged, it can be sold for higher prices. This is a strategy various brands use to attach a premium sensation to the brands. There are different techniques to enhance the perceived value of the product packaging. The UV coating for the custom product boxes makes them more reliable for products and consumers. For products, such addition makes the packaging humidity-resistant. For the consumer, any additional expense on packaging enforces better quality perception.
What do We offer?
At Packaging Bee, we have state-of-the-art machinery, and to handle that, expert human resources. We have a large database for packaging box design templates. Choosing a template, to begin with, the box design is a reasonable point to start. Typically, packaging boxes are rectangular. However, it is also possible to have custom boxes in different shapes. Once you consider the practicality of the shape, feel free to order those boxes for your products. With custom packaging, the size of the box is not a large concern. Since it is possible to create custom boxes in any size, every product gets a perfect packaging solution.
Place Orders
Commercial entities usually require a large number of product packaging boxes. For such companies, we offer wholesale custom product package boxes. With our wholesale deals, companies and brands get the most reasonable prices for packaging solutions. With the help of our experts, each of our clients gets to have the best possible packaging solutions. To place your orders today, please dial our helpline at +1-718-666-3632 or simply send us an email at info@packagingbee.com.
