Nov
29
choosing-the-right-coffee-packaging-for-your-brand

By: shahroz123

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Coffee-the “elixir of life”-holds a particularly cherished space in the hearts and cups of people all over the world. Famous for its attractive fragrance, velvety flavors, and revitalizing effects, coffee has been a part of human rituals and social relations throughout time. Being one of the world’s most popular beverages, millions drink it day in, day out. Known for its varieties of flavors and stimulating effect, coffee has become an essential part of many cultures and social life.

Let’s find out what is the best packaging for coffee!

Importance Of The Best Coffee Packaging

Besides protection of the product, there is a very important role that coffee packaging plays in an intermediary between the grower and consumer, having a role in buying decisions of consumers against a brand.

Best coffee packaging should:

  1. Engross the consumers’ attention and make them decide to buy the product.
  2. The initial interaction of consumer with the product can be an impression of quality and desirability.
  3. Protects coffee from external factors and thereby increases its shelf-life.

Features to Consider in Packaging: Freshness and Convenience

While material choice is a central point of consideration, below are some other most significant considerations when selecting a cup for your coffee:

  • Re-closeable Bags

Resealable is an important feature that most coffee lovers look forward to. A resealable bag keeps your coffee fresh when opening the packaging. Ground coffee brands have a shorter shelf life than their whole-bean counterpart.

  • Suitable for: Ground coffee, small batch, or single-serve packing.
  • Valve Bags

Coffee beans release carbon dioxide, which builds pressure inside a bag and causes it to puff out. A valve lets the gas escape but not air, keeping the coffee fresh and the bag from blowing open.

  • Best for: Whole bean coffee or freshly roasted coffee.
  • Single-Serve Pods or Cups

They come in single-serve pods, such as K-Cups, ideal for convenience-bound consumers. Pods are generally best for quick brewing and often attractive to the busy consumer or with minimal storage.

  • Best for: Customers who require an easy, fast brew.

Choosing The Right Coffee Packaging For Your Brand

right-coffee-packaging-for-your-brand

There is a significant need to select the correct coffee packaging of coffee in multiple aspects, like:

  • The type of coffee: whether it is ground or coffee beans;
  • Target industry; and more specific requirements. Below are some of the most widely use types of packaging in the coffee industry.

Let’s find out how to choose the best coffee packaging!

1. Stand Up Pouches

Stand-up pouches are in fashion nowadays to pack coffee because they are versatile and convenient. Such pouches provide excellent shelf visibility so that customers can see the product, and thereby designing becomes a medium to attract them. Stand-up pouches also feature resealable zippers, tear notches, and hanging options which provide for convenient easy use and practice. 

Additionally, depending on the size and the look of the bag desired by the customer, different kinds of bottom seals are available.

Key Features:

  • Good shelf visibility and space for the brand. 
  • Re-sealable versions, such as with a zipper and tear notch for freshness.  

2. Quad Seal Pouches

The quad seal pouch is one of the thickly constructed ones. It is sealed along with side gussets and a fold-over bottom and top to hold between 8 oz and 2 lb of coffee and stand on a shelf. The fold-over bottoms work great when this style of coffee packaging is full and heavy enough to stand effectively, but once coffee is removed, this style can become unstable and flop over.

 Key Features:

  • Four sealed edges for strength.
  • Good for small to medium quantities from 8 oz to 2 lb.
  • PC zippers, tear notches, tin ties, and gas release valves are available.
  • Ziplocks can be a hassle because the side gussets limit how wide they can open, so it is recommended that you use front-load zippers or gussets.

3. Pillow Bags

Pillow bags, sometimes called flat bags, are an economical solution for coffee packaging. They are often sold in roll stock and converted into bags in a form-fill-seal (FFS) machine for single-serve packets of coffee. 

They can also be sold as three-side seal flat bags or lap/fin seal bags, which are pre-made and not part of an FFS machine. 

Key Features:

  • Single-serve compatible
  • Print-ready designs available for customization
  • Perfect for use in retail and industrial applications

  4. Roll Stock and Lidding Film

Roll stock is flexible packaging supply in one continuous roll in some products. It is use in a form-fill-seal operation or as a manual bag-making process. 

It’s ideal for businesses that prefer to convert their bags or pouches according to the size and design requirements. Lidding film is the most commonly known application of roll stock, for example, coffee pods and K-Cups. It can be a way to offer a convenient, sanitary, single serving, which proves cost-effective for a larger company with an in-house converting and filling operation.

Key Features:

  • Flexible and can easily customize
  • It is perfect for automated packaging procedures
  • Hygienic as well as convenient for single-serve
  • Economical use for large-scale productions

 5. Box Pouches

Box pouches, also known as flat-bottom or block-bottom bags, offer excellent product protection and shelf stability. 

They are trendy for coffee and are best for premium-looking type. With an innovative coffee packaging design, a box pouch has a flat base that allows it to stand upright on store shelves for that premium presentation. The pouches have enough space for vast branding, product information, and eye-catching graphics.

Key Features:

  • Stand up for a premium view.
  • There is enough area available for branding and product information.
  • Highly stable and protected
  • PTC zippers, tear notches, tin ties, and gas release valves are optional.

The Role Of Coffee Packaging In Marketing

Packaging is one of the first things that attract customers, so your design should align with your brand’s identity and catch the eye. 

Here’s how you make your coffee stand out in packaging:

  1. Logo and Brand Name

When you place your logo, ensure it is visible. Your logo must be a front picture of your coffee brand. Remember to make it simple yet professional, as they say, with a quality and trustworthy impression.

  1. Typography

Choose a typography that will bring out the character of your brand. A legitimate, readable font definitely will tell the customer what you’re offering, while a great font can make your packaging noticeable.

  1. Colors

The colors you choose for your packaging should complement the feel of your coffee. Earthy tones, including browns, greens, and blacks, often work very well for artisanal or organic brands; bolder colors can be great for modern bold brands.

  1. Illustrations and Artwork

Use unusual graphics or artwork depicting the coffee’s origin or your story. This really comes alive when your brand is based on a book or specialty coffee roast.

  1. Green Design

You should apply green messaging when your brand is built on a sustainability platform. Otherwise, this can be seen as reusing materials or being environmentally responsible to the planet.

Wrapping Up

Consider your choices in coffee packaging bags by looking for one that addresses the correct dimensions: freshness preservation, branding opportunities, and cost-effectiveness. The right coffee bag ensures fresh quality in the coffee you roast and make while visibility and profitability brighten up your brand’s presence in the market.

So, consider your specific needs and preferences, and explore the options available to get the most suitable coffee bag for your goals and budget.

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