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Have you ever had the misfortune of adding salt in your desserts and sugar in your mains? If yes, then you know about important mason jar labels are.
However, there’s more than just the functional properties of these labels. Labeling mason jars helps them stand out on the kitchen counters.
But why limit yourself to just standing out on kitchen counters? Why not aim to make labels that also stand out on the retail shelves? It’ll help increase visual appeal and make customers flock towards your mason jars from afar.
And I’m not just talking about creating custom labels for the body of the jars. The lids are free real estate too. Their metallic finish offers a perfect backdrop for your branding.
In this article, I will cover a little history of the mason jar and why are they called mason jars in the first place. Then we will study various benefits of using mason jars. I will also add some benefits of going for custom mason jar labels.
The next section will give you a brief guide on how to make labels for jars and what comprises decorative labels for jars. Then I will show you how Packaging Bee can help make the mason jar printing label process simple and straightforward.
Let’s get going.
First things first…
Why Are They Called Mason Jars?
We are all familiar with mason jars. They’re the perfect glassware for various culinary experiments. But do you know where did they get their name from?
Well, the mason jar was first made by John L. Mason, who patented his own version of a machine that cut lids and applied them to glass jars. That makes the name of mason jars very appropriate.
This was back in 1858. The first mason jars were used for food storage and preservation purposes.
However, do you know the first instance of reusing a mason jar? It was canning fruits! If not for the invention of mason jars, our years of toil would’ve gone in vain.
Mason jars found their way into our kitchens, and we started using them for all sorts of things. Home decoration, mason jar candle holders – you name it.
Now that you know why are they called mason jars let’s take a look at some of the benefits of mason jars.
Mason Jars And Their Many Benefits
This section will cover why mason jars have become so popular. The following is a list of reasons why people prefer using mason jars:
- Mason jars are lightweight
- They are reusable, recyclable, and eco-friendly
- Come in different sizes and shapes
- They are transparent
- They look pretty and expensive too!
- They are cheap
Let’s expand on the above points one by one.
- Mason jars are lightweight
As compared to glass bottles, mason jars are 21% lighter. That’s not all. They also have more strength than glass bottles of the same weight. For instance, mason jars are 2-10 times stronger compared to standard glassware.
This makes it easier to transport, use and handle mason jars. You can safely store any kind of contents in them without worrying too much about the safety and security of the contents.
- They are reusable, recyclable, and eco-friendly
Mason jars are 100% recyclable. That means you can reuse mason jars after using them for any purpose.
They can be reused in various ways such as:
- Different storage options
- Jar smoothies
- Drink containers
- Salad carriers
- Candlestick holders
- As drinking glasses
- Come in different sizes and shapes
Mason jars are available in all possible shapes and sizes that you can think of. There is a mason jar for every kind of need and purpose.
- They are transparent
Mason jars are transparent, which means you can see what’s inside. Hence, it becomes easy to determine the contents of a mason jar.
- They look pretty and expensive too!
Mason jars have a metallic finish to them which makes them shiny. That gives them a rich and classy look.
- They are cheap
Mason jars have a lower price tag than bottles or canisters of the same size. You can get mason jars for cheap but in good quality.
Now that you know the many benefits of using mason jars let’s take a step ahead and find out about the benefits of using custom mason jar labels.
Why Do You Need Custom Mason Jar Labels
Whether you are a manufacturer who wants to attract more customers or a repairer who wants to show people how skilled they are, mason jar labels are the best choice for you.
The following are all the reasons custom mason jar labels can help you:
- Personalize your product
- You can create an identity for your product
- You can create a brand name for your product
- You can highlight any special features of your product
- You can increase the chances of your product being sold
Let’s go over these benefits one at a time.
- Personalize your product
Customizing the labels allows you to add a touch of personalization to the mason jars. Many manufacturers in the market are struggling to get the attention of their customers.
You can create a niche for your product with custom mason jar labels by giving it an individualized touch. Don’t just limit yourself to a company logo; try going beyond that and give it your style.
- You can create an identity for your product
You can create a brand name and logo for your product with custom mason jar labels. That will help people remember your product and brand name.
That will also help people in recalling your product whenever they need it, even if you are not present there physically to help them.
- You can create a brand name for your product
You can build a strong brand name and identity with custom mason jar labels. Like we discussed above, you can create a brand name for your product and then use it on all the jars you produce.
- You can highlight any special features of your product
This is probably the most crucial benefit of using customized mason jar labels. Custom mason jar labels allow you to highlight the special features of your product.
For instance, you can choose a promotion label that highlights some exclusive offers. You can also highlight the ingredients of your mason jars. Whatever you want to promote, it’s all about having a label that suits your purpose.
- You can increase the chances of your product being sold
Mason jar labels are an essential part of marketing and advertising.
When a person sees a pretty-looking mason jar on the retail shelf, they will definitely want to know what’s inside it. When they lift off the label and read the fine prints, they will be convinced to buy it.
That is why you can use customized mason jar labels to increase the chances of your product being sold. And when more and more people buy your product, you become a successful business person!
As promised, let’s talk about designing your labels for jars.
How To Make Labels For Jars
This section will briefly touch on the various design elements you need to keep in mind when designing your custom mason jar labels.
Let’s begin.
Images And Illustrations
You can use an image or an illustration on your label to make it look attractive. Just make sure you choose an image related to the mason jar.
The Focal Point Of Your Design
Every design has one focal point; make sure you choose the focal point wisely. You can use images, illustrations, or even text to make the focal point of your label design.
Fonts And Typeface
Mason jar labels should be easy to read and understand. That’s why you shouldn’t use fancy fonts; too many fonts can make your design look unappealing.
And that’s it! Now you know the various elements you need to consider when designing your custom mason jar labels.
Tips For Making Decorative Labels For Jars
So you know about the basics of ‘how to make labels for jars,’ now let’s dive into some trade secrets that can help you make decorative labels for jars and take your brand to the next level.
Here are some quick tips you can use to make attractive labels for jars.
Use Contrasting Colors
If you follow the design principles, you won’t have to think about which colors to use. Colors are an essential part of your design, and they should be given the attention it deserves.
Make sure your colors contrast each other and don’t blend in with the background color of the jar; otherwise, they won’t be visible to your visitors.
Keep It Simple And Clean
You don’t need to get fancy; keep the design simple and clean. Don’t use many colors and images that don’t compliment each other.
Remember, you are designing custom mason jar labels to promote your product, not to make it look cheap.
Keep It Professional
While designing mason jar labels, make sure you are professional about it. Don’t be too pushy, and don’t try to sell a product you never tried before.
The design of your jar labels should look professional and should grab the attention of your visitors.
I hope now you have a good idea of designing custom mason jar labels.
Remember to follow the basic design principles, and your jar labels will instantly look attractive.
How Packaging Bee Makes Mason Jar Printing Label Process Easier
Packaging Bee offers a talented team of designers and a couple of printing techniques that can help you make decorative labels for jars.
Our designers help you understand your idea and help convert it into a great design that will attract your visitors.
And our expert printing team takes care of achieving the high-quality results you are looking for.
We have different printing techniques for different products, so you can choose the one that works best for your mason jar labels.
The following are the printing techniques we offer:
- Digital Printing
- Offset Printing
Digital Printing
Digital printing is a popular option because it is cost-effective and versatile when catering to small-scale orders.
Offset Printing
Offset printing is quite popular because it offers high-quality results at affordable rates. Furthermore, it is cost-effective when dealing with large-volume orders.
Furthermore, we also offer a choice of color models, namely, CMYK and PMS. Thus, you can create vibrant and brand-accurate shades that can help transform the simple mason jars into branding tools.
What are you waiting for? Our customer care representatives are always ready to help you.
Contact us today; we can help you design labels for jars and manufacture personalized and decorative mason jar labels to entice customers!
Read Also: Why Custom Lipstick Labels Are Essential For Branding!
