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By: Mak John
The packaging of candles is one of the crucial aspects of marketing. However, go for having an attractive packaging design that can create a psychological and physical connection. A good design helps you to identify the product and ensures that customers make the correct purchase. Candle packaging USA design plays a great role in attracting customers.
Read the below-listed tricks to attain the perfect packaging for candles:
1. Start Initially
Begin by designing the packaging initially through visualization. You can draw several sketches to attain a visual idea. This visual idea will show you how your custom candle boxes ​​will look. For attaining great custom boxes compare it with competitors. You can also develop models which are based on your market research.Â
2. Keep the Design Simple
Less is always more. Try to make your candle packaging wholesale boxes design simple. Bold designs have a negative effect on consumers. Custom packaging can be expensive, and if it does not serve a purpose, it’s a waste of marketing money.
3. Consider branding and positioning
Positioning and branding are the crucial components. Always keep in mind the targeted market for your candles. Additionally, identify your expectations for the product. Therefore, investigating users will assist you in determining the most effective and attractive packaging. So, wait no more and discover how your luxury candle packaging can really win the competition in the market.
4. Identification Process is Essential
You can sell your custom candle packaging online. It is different from having them on the shelf of a store. Through the online process, the consumers will not be able to touch and feel the product texture before buying it, so what can you do? You have to create packaging appealing to catch the attention.
5. Think about typography
Whether you are selling your candles online or in a store, the text has a crucial impact on the packaging. It must be legible. However, the target market decides that how big or small you can make the text according to the box size.
Try to select the color which easily matches the overall design of the candle box. Additionally, focus on placing the important and superfluous text. If consumers are not able to read the text written on your product, they will surely buy one from your competitive company.
6. Select the Color Carefully
Color selection plays the most significant role in making your customers watch what you want them to watch. Therefore, understanding color psychology is essential for achieving success in your candle box packaging business. However, if you make a poor color choice, then it can negatively impact your candle business. So. always carefully select the colors for your candles. If you get it wrong, it will surely result in ignorance of your packaging.
You have to focus on the color theme for encasing your Product Boxes. This will help them to stand out on the shelf. According to research, it is clearly shown that the participants are able to recall or remember a product a lot conveniently when it looked unique within the market. Like this, you can also make your candle box look unique in the market.
7. Utilize Contrast Option
Contrast element makes elements on your candle boxes wholesale stand out from various brands. People usually have a perception that variation in color changes the contrast, but that is not true. You can use two colors that are entirely different but have no contrast in them because their tone is the same. How to test the contrast for your boxes? Simply turn the colors into grayscale, and like this, you can review the contrast.
8. Printing Options
You can adopt various printing options to make your candle packaging USA look amazing:
Offset / Lithography
The offset printing is best for printing in the form of finer details.
Flexo Print
It is an economical option that comprises of faster turnaround. Thus, it is ideal for higher volumes.
Digital Print
The digital print is the low volume printing option which relatively sets up at a low cost.
Pantone
The Pantone is the standardized color system for various color accuracy while printing.
Pantone Metallic
It is a standardized metallic color system that you can utilize for extreme color accuracy.
9. Focus on the Targeted Market
Men like to buy products in bold colors and shades, whereas women like to have products in tinted colors. Additionally, cultural perception plays a strong role in the selection of the color.
You can simply test different color options for your candle boxes packaging.
So, in order to boost your candle packaging USA sale, you should go through a mock-up test and a full category analysis.
10. Convey the Right Wording to the audience Through your Boxes
The text on your candle box must convey to the customer the right information regarding the product, such as what the ingredients are, usage, expiry, etc.
Try to keep the design simple. However, do not add too much text or make the design so fulling. You only have seconds to catch the customer’s attention. So, do not waste your time. Just make workable strategies to attain your goals.
How to Attain Perfect Candle Boxes?
In order to attain perfect candle box packaging, just hire a good packaging company from which you can avail of the services. How to do this? You can read the several reviews and feedback of the candle packaging USA companies. Like this, you will be able to select the best packaging company. Therefore, get a quote.
However, by hiring a company, you can place the order according to your instructions. The price of the boxes varies on your requirement, the color of the box, the number of boxes you are ordering, and the dimension of the box.
You can simply attain quotes from different companies and then compare to see which one is most affordable. The experts available in the packaging companies are there to guide you perfectly.
So, get in touch with your selected company to attain a perfect design candle box.
